Gymkhana Fine Foods
E-commerce for the cooking sauces and marinades range from the Michelin-starred London restaurant Gymkhana
View case studyBrand-Led UX/UI Design Agency in India
We design digital products that carry brand thinking through to the interface: e-commerce, knowledge platforms, e-learning, and brand experience, for clients from a global CPG innovation lab to an AI real estate platform.
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Why this is different from a UX-only studio
Most UX/UI agencies start from the interface: flows, components, usability. BHA starts from the brand, then builds the interface to carry it. That matters most when a product needs a strong point of view, not just a clean pattern library, and it's why our digital work spans four genuinely different categories rather than one specialty.
E-commerce
Online stores designed to convert, carrying brand identity through to checkout.
Wine Park
A fresh e-commerce experience for India's leading wine importer and distributor.
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Revolution Gelato
A street art-inspired Shopify e-commerce site for a US plant-based frozen dessert brand.
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House of Angadi
E-commerce for bridge-to-luxury fashion brand House of Angadi, alongside the brand's identity work.
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Knowledge Platform
Web platforms built to help someone navigate a complex decision or dataset, not just browse content.
Mars Launchpad
Knowledge and innovation platform for Mars' global digital innovation lab, positioned with a distinct, future-driven visual language.
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Agent Mira
An AI-powered platform helping real estate buyers navigate home buying with smart insights and real-time market data.
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Trezix
Branding and website for a first-of-its-kind SaaS platform offering full visibility into business processes.
View case studyE-learning Platform & Apps
Learning experiences designed for real completion, not just content delivery.
My Sustain Online (MYSO)
A tailor-made B2B e-learning platform for a leading sustainable living education provider, covering everything from individual learners to corporate upskilling.
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Learn to Sing, True School of Music
A personalized, gamified learning app for India's first comprehensive music institute.
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Guppy
A transmedia content and gaming platform for kids, spanning apps, games, and story-driven content in one connected world.
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Digital Brand Experience
Digital products and platforms built to be an extension of the brand itself.
Diageo
An immersive digital clubhouse bringing culture, community, and Diageo's brand world together online.
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Weavers Studio
Digital Brand experience from knowledge center to e-commerce for the heritage handloom textiles label.
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Milind Deora
Digital strategy and community focused website for the Mumbai Member of Parliament, including the social media effort behind a nationally watched election campaign.
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Planet First Partners
Portfolio website for a purpose-led venture capital firm investing in people- and planet-first companies.
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Methodology
Digital brand experience for a California-based premium healthy food delivery company from E-commerce to program management
View case studyCommon questions
- Do you only design websites, or apps and platforms too?
- All of it: websites, e-commerce, platforms, e-learning, and apps. Our work spans Mars Launchpad, the True School of Music app, My Sustain Online, and e-commerce for Gymkhana Fine Foods and The Wine Park.
- How is your UX/UI work different from a specialist product design studio?
- We start from the brand, then build the interface to carry it. User research and testing come in when the project calls for it. The result is a product with a point of view, not just a clean pattern library.
- What size of project do you take on?
- Any size. A brand website or Shopify store takes weeks; e-commerce, knowledge and e-learning platforms, and apps take months. Some clients keep us for years: we run the platform with them, or build and train their in-house team, then hand it over.
- Do you work on a fixed scope or a retainer?
- Either. Most projects start with a fixed scope, grow with add-ons, and some become retainers. We're open to the contract that fits.
- Which platforms do you design for?
- We're platform-agnostic: Shopify, WordPress, headless builds, iOS and Android apps, and no-code platforms.
- Who builds the product once it is designed?
- Creative and design are all in-house. For development, integration, deployment, and maintenance, we work with long-term technical partners matched to the project, from creative developers to large-scale infrastructure teams. We're also happy to work with your own tech team.
- Do you design AI products?
- Yes. For Agent Mira, we designed the interface on top of their AI real estate platform. With our technical partners, we can also build a full AI product, such as a SaaS platform, or add AI features to an existing one.
- Do you work with clients outside India?
- Yes. We're based in Mumbai and Barcelona, and our digital clients include teams in the US, Europe, and Southeast Asia.
Talk to us about your product.
We’re always happy to talk, whether you already have a brief or just an idea you’re still shaping. Tell us about your brand, ask us anything, and let’s see where the conversation goes.
Start a ConversationExplore our other services
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