An immersive online clubhouse bringing the perfect mix of culture, community and Diageo’s brands world.
Strategy & Creative Solution
Diageo is one of the world largest producers of spirits and beers and home to iconic brands like Johnny Walker, Tanqueray or Smirnoff. They wanted to create an inspiring online platform to engage with their consumers around lifestyle, culture and the art of mixology.
Today, our lifestyles are more blended, interests more varied, and schedules less structured than ever before. This platform allows for personalised discovery in a space that offers a little bit of everything that makes life worth celebrating.
Taking inspiration from iconic creative member’s clubs, we have conceptualized and designed an immersive, online clubhouse where the exploration never stops.
Designed as an interactive digital experience, every room you enter offers up new cultural stories, discovery of cocktail making, an exploration Diageo’s brand worlds and a chance to connect with a vibrant community that will inspire you to live larger.