Do you work with both mass-market CPG and premium wine or spirits brands?

Yes. From the design system that scales across Raw Pressery's range to spirits work for Moët Hennessy and Satryna Tequila. The discipline is the same; the register changes.

What CPG work do you take on?

Range architecture, sub-brands, brand extensions, new product development, and packaging systems built to scale across large SKU ranges.

Do you build F&B brands as lifestyle brands?

Yes. Food and drink brands, spirits included, now sell a way of living as much as a product. Gymkhana carries a Michelin-starred restaurant into retail, Moët Hennessy lives in culture and events, and Confetti in Singapore and Methodology in California fit healthy eating into everyday life.

Do you design wine and spirits labels?

Yes, it's at the centre of our drinks work. Satryna Tequila won at the Harper's Design Awards and the Spirits Design Masters, and we built the identity and packaging for NOI, Fratelli Vineyards' sparkling wine.

Can you help with label approvals in India?

Yes, through our network. A specialist consultant we work with handles state label approvals while we design, so the brand and the approvals move forward together.

Can you handle e-commerce for F&B and spirits brands?

Yes, end to end: D2C stores (often on Shopify), marketplace and quick-commerce listings, and subscriptions. Recent work includes The Wine Park and Gymkhana Fine Foods.

Can you produce campaigns and shoots?

Yes. We lead the creative and art direction, and bring in our production partners in India and Europe, including food stylists and production companies, for any F&B campaign.

Do you manage packaging production?

It depends on the project. We can connect you with print vendors, or work with your partners and hand over final artwork.

F&B and Spirits Branding Agency in India

We build brand strategy, identity, label and packaging design, and digital experience for food, beverage, wine, and spirits brands, from a leading Indian wine label to international snack and ice cream brands.

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Raw Pressery cold-pressed juice bottles, packaging design by BHA Future Co

Trusted by

Wine, spirits and F&B branding: why it's different

F&B, wine, and spirits brands are judged fast: on shelf, on a menu, in a feed, in about two seconds. There's no time for a brand to explain itself, it either reads as quality or it doesn't. That means every part of the system, from packaging to the room a brand shows up in, has to carry the same story without hesitation.

BHA has built that system across a wide range of the category. We built the identity and packaging for NOI, Fratelli Vineyards' sparkling wine, and rethought the Fratelli brand website in full. We built the design system Raw Pressery now scales across its full range. We built a new e-commerce experience for The Wine Park, India's leading wine importer and distributor, to reposition wine ordering for a wider, younger audience. For Gymkhana Fine Foods, an international brand launched in the UK and now expanding into the US, we led the digital experience and e-commerce, extending the brand from Gymkhana's Michelin-starred restaurant into retail. And beyond India, we've built brand work for Confetti, a healthy snack startup operating across Asia and the US, Revolution Gelato, a US plant-based frozen dessert brand, and Methodology, a California-based premium healthy food delivery company.

What we do

Brand Strategy
Positioning and narrative that hold up whether the product costs 200 rupees or is poured tableside at a five-star bar.
Identity & Packaging Design
A visual system built to scale across a full product range, and packaging that wins the shelf in under two seconds.
E-commerce & Digital Experience
Online stores and digital experiences built to carry a food, wine, or spirits brand's story through to checkout, not just display the product.
Brand Experience & Communication
Events, activations, and culture-facing work, including building out event and culture properties in India, not just supporting an existing one.
AI Content & Brand Systems
Partnering with an AI studio to generate on-brand content for your food, beverage, or spirits brand, or to implement and train the system so your team can generate it in-house.

Selected Work

Also trusted by

Revolution Gelato — a street art-inspired Shopify e-commerce site for a US plant-based frozen dessert brand
Gulab Oil — a full communication campaign spanning packaging, website, and commercials for a leading Indian oil brand
Aloha — brand work for the healthy beverage startup
Methodology — brand work for the California-based premium healthy food delivery company
Confetti — healthy snack startup based in Singapore, operating across Asia and the US
Pernod Ricard — work across new ready-to-drink and other premium brand launches, case studies to follow

Common questions

Do you work with both mass-market CPG and premium wine or spirits brands?: Yes. From the design system that scales across Raw Pressery's range to spirits work for Moët Hennessy and Satryna Tequila. The discipline is the same; the register changes.
What CPG work do you take on?: Range architecture, sub-brands, brand extensions, new product development, and packaging systems built to scale across large SKU ranges.
Do you build F&B brands as lifestyle brands?: Yes. Food and drink brands, spirits included, now sell a way of living as much as a product. Gymkhana carries a Michelin-starred restaurant into retail, Moët Hennessy lives in culture and events, and Confetti in Singapore and Methodology in California fit healthy eating into everyday life.
Do you design wine and spirits labels?: Yes, it's at the centre of our drinks work. Satryna Tequila won at the Harper's Design Awards and the Spirits Design Masters, and we built the identity and packaging for NOI, Fratelli Vineyards' sparkling wine.
Can you help with label approvals in India?: Yes, through our network. A specialist consultant we work with handles state label approvals while we design, so the brand and the approvals move forward together.
Can you handle e-commerce for F&B and spirits brands?: Yes, end to end: D2C stores (often on Shopify), marketplace and quick-commerce listings, and subscriptions. Recent work includes The Wine Park and Gymkhana Fine Foods.
Can you produce campaigns and shoots?: Yes. We lead the creative and art direction, and bring in our production partners in India and Europe, including food stylists and production companies, for any F&B campaign.
Do you manage packaging production?: It depends on the project. We can connect you with print vendors, or work with your partners and hand over final artwork.

Talk to us about your brand.

We’re always happy to talk, whether you already have a brief or just an idea you’re still shaping. Tell us about your brand, ask us anything, and let’s see where the conversation goes.

Start a Conversation

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Digital product design across e-commerce, platforms, and apps.

F&B and Spirits Branding Agency in India

Wine, spirits and F&B branding: why it's different

What we do

Brand Strategy

Identity & Packaging Design

E-commerce & Digital Experience

Brand Experience & Communication

AI Content & Brand Systems

Selected Work

Fratelli, NOI

Diageo

The Wine Park

Raw Pressery

Gymkhana Fine Foods

Moet Hennessy

Codigo 1530

Also trusted by

Common questions

Talk to us about your brand.

Explore our other services