Strategy & Creative Solution
WinePark is a leading importer and distributor of international wines in India. Recognized for their extensive wine catalogue and curation talent , they wanted to reposition themself as the go to wine e-commerce in India while breaking the snooty image that wine may still have in India.
Our new wine e-commerce platform, Wine Park, aims to break away from the stuffy and exclusive image often associated with wine. We want to make the experience of browsing and purchasing wine fun and educational for all customers.
To achieve this, we designed a visually fresh and user-friendly interface that is easy to navigate. Using a warm color palette and playful illustrations, the platform offers an interactive wine quiz, educational wine guide, and user-friendly pairing recommendations. Our ultimate goal is to make the world of wine accessible and enjoyable for everyone from new comers to wine aficionados