Scope Of Work:
Digital Communication Strategy
Here was one of the Young Turks of Indian politics, with a progressive vision and an impressive charter of achievements.
The site we did for him had to showcase these, but also project the persona of an energetic, tech-savvy leader. With the site up and running, we also took charge of Milind’s Social media effort in Election 2014.
This was India’s first election where the digital space was crucial to the outcome. Milind’s powerful political ideas could finally be presented in the Social space, and a powerful forum take shape around them, energising his constituents.
The outcome? 1.2 lakh followers , a steady vote share and for us, an award for a top-10 digital campaign.