An off-beat project which threw up multiple challenges. The site had to be fast, data driven, with a clear navigation that gave access to stats and more.
We saw that many sites in the category had a chintzy ‘Casino’ look. .We stood out from the crowd by retaining a certain colour palette, echoing the online gaming space, but with a strong element of trust and reliability. The user experience is playful and exciting, without being in-your-face.