Scope Of Work

Digital Brand Experience

UX/UI

Website Design & Development 

Background

Created by the team behind the eponymous Michelin starred group of restaurants (Gymkhana, Trishna, Bombardier), Gymkhana Fine Foods aims to elevate the experience  for  the Indian ready-to-cook segment with a range of premium marinades & sauces. Prepared with the finest ingredients by award-winning chefs from Gymkhana , this range of products will make you the star of your kitchen.

Approach

The e-commerce platform was designed to allow the brand story to unfold seamlessly with a high conversion strategy for the launch of the brand’s products.

The UX/ UI drawing inspiration from the packaging, as well as hints from the restaurant experience, invites the consumer to a culinary shopping journey. To complement the bold product pages emphasizing the premiumness of the range, we have also introduced an ever-growing recipe section to help and inspire home chefs to experiment with Indian sauces & marinades.  

The platform will soon include new features, such as a subscription service and meal kits  which aim to deliver a perfect experience in line with the one you would experience at the restaurant while optimizing sales conversion .