Approach
We have collaborated with Tata CLiQ Luxury to introduce an innovative new concept to India – slow commerce.
Founded on the principle of the slow web movement, this philosophy asks us to disengage from the super-sized information load that we are constantly inundated under. Pop-ups, notifications, stories, live features, all of it.
Slow commerce enables us to focus on what truly matters – the moments that make life memorable. Building on those principles, we set the mood on two key pillars – Time and Quality. “Where Quality Is Nurtured” became the cornerstone and guiding belief.
The mood became a reality through the work of Prasad Naik capturing Sobhita Dhulipala and Arjun Rampal in their element. We see them unwind, be the masters of their own moment, in a space where the simplest joys of life are the only things that matter.