WE DON'T BUILD SPACESHIPS. WE ARE SPACESHIPS.
PROJECTS
Mo’s Bakery
New branding & packaging illustrating the farm to table story of Mo’s Bakery, an artisanal bakehouse that is home to a wholesome range of organic, guilt free treats.
Scope of Work
Branding
Packaging
Background
Mo’s Bakery is a Delhi based producer of healthy treats, known for their signature mini cookies. Over the years, Mo’s has evolved themselves to serve nutritious foods made from 100% natural, plant based ingredients. Their products are prepared in small batches to ensure that time, attention and proper care is dedicated to each, which captures the true essence of homemade wholesomeness.
Approach
Mo’s as a brand always aims to deliver transparency to their buyers so that they can be assured about what they are consuming. Ethical local sourcing of ingredients and use of natural components is at the core of their production process. The illustrations for each flavour tell the story of how the main ingredients are processed by hand. The colors for each flavour are derived from earthy tones and the messaging upholds their values of sincerity and light-heartedness.
