The key objective was to give a strong identity and create a visual language for this luxurious property. The identity had to align with its brand values being nature lovers, lifestyle enthusiast and lush greenery.
The logo is created in the crest which symbolises magnanimity. The elements are inspired from the lush green and the sea of Alibaug.
The linear elements are inspired from the sea of Alibaug, the deep forest in and around the luxurious villas and the boho chic decor.