Its always fun to create for creators. It’s usually a chance to do something cool or off-the -wall. Here, the client was film director Abhishek Kapoor.
The concept was a sly reference to the title sequences of Indian movies, with their plethora of deities. Guy in the sky was a tongue in cheek inversion of this old trope, a way for us to say well, we dont know, but somebody seems to be up there”.