WE DON'T BUILD SPACESHIPS. WE ARE SPACESHIPS.

2021

Digital campaign for India’s trusted cold-pressed oils brand, Gulab Goodness Cold-Pressed Oils.

Scope of work


  • Communication Strategy
  • Brand Campaign
  • Video Commercial

Background

Gulab Oils is one of the leading manufacturers of edible oils in India, creating its own bouquet of high-quality oils that have seen an unprecedented acceptance for more than five decades across the nation. The journey of Gulab has been governed by its endeavor towards quality and trust.This experience along with the extensive research on cold-pressed oils helped Gulab to manufacture the best quality oils. Gulab Cold Pressed Oils are 100% Pure and Natural and made from locally sourced ingredients.

Approach


Most of Gulab’s target audience is not completely aware of the difference between cold-pressed oils and regular oils. Gulab’s venture into the organic and fitness-conscious consumers was visually led by Malaika Arora, who herself is one of the most well-known fitness enthusiasts and fashion icon for the nation. Through the Video Commercial, we highlighted the goodness of Gulab oil, benefits of the cold-pressed process and its usage for Indian cooking, through the narrative of a day in Malaika’s life and how she never has to compromise on her healthy habits.