Gulab Cold Pressed Oils

Scope of work


  • Communication Strategy
  • Brand Campaign
  • Video Commercial

Background

Gulab Oils is one of the leading manufacturers of edible oils in India, creating its own bouquet of high-quality oils that have seen an unprecedented acceptance for more than five decades across the nation. The journey of Gulab has been governed by its endeavor towards quality and trust.This experience along with the extensive research on cold-pressed oils helped Gulab to manufacture the best quality oils. Gulab Cold Pressed Oils are 100% Pure and Natural and made from locally sourced ingredients.

Approach


Most of Gulab’s target audience is not completely aware of the difference between cold-pressed oils and regular oils. Gulab’s venture into the organic and fitness-conscious consumers was visually led by Malaika Arora, who herself is one of the most well-known fitness enthusiasts and fashion icon for the nation. Through the Video Commercial, we highlighted the goodness of Gulab oil, benefits of the cold-pressed process and its usage for Indian cooking, through the narrative of a day in Malaika’s life and how she never has to compromise on her healthy habits.

Mars Launchpad

Scope of work


  • Brand Visual Language
  • Website Design

Background


  • Launchpad is Mars' global digital innovation lab that transforms the way they market, launch and sell. They source inventive ideas from their associates, build solutions with emerging tech, and incubate new ventures & business models.

Approach

We decided to design the platform around two goals.
First, build awareness around the program within Mars: What the program does, the impact of the lab within the group and finally how it works and how to get involved.

Second, the platform aims to become an inspiring database of knowledge for all collaborators, giving them access to numerous case studies from pilots that Launchpad has run over the past years. Similarly, the platform is a gateway to the vast ecosystem of startups identified and tested by the Launchpad team through a SRM API.

From a visual perspective, we have positioned Launchpad as an innovative, future-driven program within a large CPG group using a slick dark themed UI highlighted by bright blue graphics.

Visual Language

User Interface

Features

Museum On Prime Ministers

Scope of Work

Creative proposal for MOPM Branding , Digital Platform and Communication tender

Branding

Communication 

Website & App UX-UI

Background

The Government of India is developing the Museum on Prime Ministers of India in the premises of Teen Murti Bhawan, New Delhi.

A contemporary Museum Building Complex has been envisioned that will be a premiere institution focusing on collecting, documenting, researching, and disseminating information about the lives and contributions of the Prime Ministers of India.

The prime objective of the Museum is to provide the visitors a better understanding of, and create curiosity amongst them about, the different individuals who have occupied the office of Prime Minister, their individual personalities and contributions as Prime Ministers, as well about the institution of the Prime Minister

Approach

The museum is a place where people, Prime Ministers and modern technology meet. A place where India’s post-Independence history is explored through the eyes of its Prime Ministers and their stories, decisions, and contributions.

This past is tied to the future through the use of modern media (the likes of AR, VR, Hologram technology), which everyone gets to experience in the present.

Through this amalgamation, India’s past, present and future are put on display for visitors
from all over the country and the world to witness, understand and indirectly participate in. The museum thus works as a time-space connector, a bridge, and a catalyst for people to project themselves.

We have built our branding around four pillars: Experiential, Educational, Accessible & Inspirational

 

Branding

 

Communication

 

Website & App

 

Applications

Mo’s Bakery

Scope of Work

Branding 

Packaging

Background

Mo’s Bakery is a Delhi based producer of healthy treats, known for their signature mini cookies. Over the years, Mo’s has evolved themselves to serve nutritious foods made from 100% natural, plant based ingredients. Their products are prepared in small batches to ensure that time, attention and proper care is dedicated to each, which captures the true essence of homemade wholesomeness.

Approach

Mo’s as a brand always aims to deliver transparency to their buyers so that they can be assured about what they are consuming. Ethical local sourcing of ingredients and use of natural components is at the core of their production process. The illustrations for each flavour tell the story of how the main ingredients are processed by hand. The colors for each flavour are derived from earthy tones and the messaging upholds their values of sincerity and light-heartedness.

 

https://www.mosbakery.in

Revolution Gelato

Scope of work

 
  • Brand Visual Language
  • Website Design

Background

Revolution Gelato is an US award-winning plant-based line of gelato pints & mini gelato pies. Through the use of clean and simple organic ingredients, Revolution Gelato is revolutionizing the frozen desserts category.

Approach

Taking inspiration from the packaging, we designed a fun edgy Shopify ecommerce site using street art elements, while upholding the brand’s core values of being healthy and sustainable through the messaging and illustrations.

Flavour focused colours with ethical story-telling captures the energy of this brand behind the plant-based movement.

 

 

Check Revolution Gelato website and get the goods !

Confetti Snacks

Scope of work

 
  • Brand Visual Language
  • Website Design

Background

 

Confetti Snacks is a mission-led food startup company based in Singapore. They craft award-winning snacks by upcycling “ugly” vegetables into delicious chips.

Approach

 
Taking inspiration from the packaging, we have developed a visual language emphasizing the brand values – authentic, celebratory, adventurous and witty – and designed a playful Shopify based  e-commerce site.
 
Bright colors, a quirky gang of veggie misfits and tongue-in-cheek messaging create a fun yet seamless online  shopping experience.
 
 

Tata CLiQ Luxury

Scope of work

 
  • Brand Strategy
  • Communication Campaign
  • TV Commercial

Background

 

After successfully serving the consumers with a wide range of brands from fashion, lifestyle and electronic categories through tatacliq.com, Tata group’s unique multi-brand phygital e-commerce platform that combines online commerce with offline shopping experience unveiling the premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury in 2017.

For their first brand campaign 3 years later, in order to take the rightful ownership of online luxury in India, Tata CliQ Luxury wanted to establish itself as the pioneer and leader of luxury e-commerce space in India.

 

Approach

 

We have collaborated with Tata CLiQ Luxury to introduce an innovative new concept to India – slow commerce.

Founded on the principle of the slow web movement, this philosophy asks us to disengage from the super-sized information load that we are constantly inundated under. Pop-ups, notifications, stories, live features, all of it.

Slow commerce enables us to focus on what truly matters – the moments that make life memorable. Building on those principles, we set the mood on two key pillars – Time and Quality. “Where Quality Is Nurtured” became the cornerstone and guiding belief.

The mood became a reality through the work of Prasad Naik capturing Sobhita Dhulipala and Arjun Rampal in their element. We see them unwind, be the masters of their own moment, in a space where the simplest joys of life are the only things that matter.

Planet First Partners

Scope of work

 
  • Digital Communication
  • Website Design

Background

 

Planet First Partners is an Europe based venture capital firm creating a real impact for long-term investors and operational advisors. Their purpose-led value creation approach means that they work as “hands-with” active partners with like-minded entrepreneurs and investors to scale ventures that deliver positive impact outcomes. 

They are passionate about empowering visionary entrepreneurs who build on disruptive market insights, science and technology, and collective intelligence to develop sizeable and meaningful businesses.

Approach

 
Starting by extending the visual language from the initial logo mark, we have decided to use  a planetary circular shape as a visual anchor and combined it with soft hues of blue and green.
 
We have designed a smart and clean interface with a minimal navigation experience around a long vertical main page and horizontal popups guiding the user through the company manifesto, investment thesis, portfolio companies, collaborators and partners 

Digital Branding

UX / UI Design

Satryna Tequila

Scope of work

 
  • Branding
  • Packaging

Background

 
Satryna is a small-batch, artisanal Tequila made using steamed blue Weber agave from the fields near Guadalajara. Smooth and subtle, it offers notes of herbal agave, sweet honey and delicate flowers. With a 60-year-old family recipe enjoyed by three generations, Nitzan Marrun of Mexico’s legendary Tequilera Newton brought her family’s tequila to the world with the launch of Satryna Tequila. Debuting in the UK with two expressions, Satryna Blanco (Triple Distilled) and Satryna Cristalino (Añejo Claro), the small-batch luxury tequila is the female-led product of the partnership between owner Marrun, Maestra Tequilera Mireida Cortes from Tequilera Newton and brand ambassador Elizabet Tovar. 
 

Approach

 
We took visual and symbolic inspiration from Mexico’s Día de Muertos and the female skeleton symbol of La Catrina to design the handcrafted glass bottle engraved with ancient Aztec art and topped with a metal skull stopper. Día de Muertos (Day of the Dead), the ancient Mexican ritual, honors deceased loved ones. 

Packaging 

Awards

Ikai Asai

Background

 
Ikai Asai rests on the vision of inspiring you to create – of building an integral space for artists, craftsmen, and designers to express and experiment in collaboration and evolve a global creative language. With India as its privileged vantage point, the brand’s range of soulful handmade tableware connects the legacy of craft, its maker and you.
 

Objective

Our objective was to deliver a list of collaterals for Ikai Asai’s official launch at international home decor trade show Maison Objet Paris 2020. The design for each collateral was based on Ikai Asai’s four collections a.k.a ‘Moods’. These moods — Deva, Kama, Lila, and Junoon — are emotions inspired by and express different aspects of how Indianness is experienced.

Approach

The approach involved creating an immersive experience where we show interconnected SPACES for our audience to discover Indian and human complexity and use them as tools to express a certain creativity. These Spaces are broken down into four categories namely Inspiration, Making, Dialog, and Hosting. Each space is connected to the next, creating a complete sequence. The audience is part of every step.

Brand Video

E-Vite

Giveaway Kit

Lookbook

Leaflet

Instagram Templates

Website Content