Archives
Gulab Cold Pressed Oils
Scope of work
Communication Strategy- Brand Campaign
- Video Commercial
Background
Gulab Oils is one of the leading manufacturers of edible oils in India, creating its own bouquet of high-quality oils that have seen an unprecedented acceptance for more than five decades across the nation. The journey of Gulab has been governed by its endeavor towards quality and trust.This experience along with the extensive research on cold-pressed oils helped Gulab to manufacture the best quality oils. Gulab Cold Pressed Oils are 100% Pure and Natural and made from locally sourced ingredients.
Approach
Most of Gulab’s target audience is not completely aware of the difference between cold-pressed oils and regular oils. Gulab’s venture into the organic and fitness-conscious consumers was visually led by Malaika Arora, who herself is one of the most well-known fitness enthusiasts and fashion icon for the nation. Through the Video Commercial, we highlighted the goodness of Gulab oil, benefits of the cold-pressed process and its usage for Indian cooking, through the narrative of a day in Malaika’s life and how she never has to compromise on her healthy habits.



Mars Launchpad
Scope of work
Brand Visual Language
- Website Design
Brand Visual Language
Background
- Launchpad is Mars' global digital innovation lab that transforms the way they market, launch and sell. They source inventive ideas from their associates, build solutions with emerging tech, and incubate new ventures & business models.
Approach
We decided to design the platform around two goals.
First, build awareness around the program within Mars: What the program does, the impact of the lab within the group and finally how it works and how to get involved.
Second, the platform aims to become an inspiring database of knowledge for all collaborators, giving them access to numerous case studies from pilots that Launchpad has run over the past years. Similarly, the platform is a gateway to the vast ecosystem of startups identified and tested by the Launchpad team through a SRM API.
From a visual perspective, we have positioned Launchpad as an innovative, future-driven program within a large CPG group using a slick dark themed UI highlighted by bright blue graphics.
Visual Language




User Interface


Features


Museum On Prime Ministers
Scope of Work
Creative proposal for MOPM Branding , Digital Platform and Communication tender
Branding
Communication
Website & App UX-UI
Background
The Government of India is developing the Museum on Prime Ministers of India in the premises of Teen Murti Bhawan, New Delhi.
A contemporary Museum Building Complex has been envisioned that will be a premiere institution focusing on collecting, documenting, researching, and disseminating information about the lives and contributions of the Prime Ministers of India.
The prime objective of the Museum is to provide the visitors a better understanding of, and create curiosity amongst them about, the different individuals who have occupied the office of Prime Minister, their individual personalities and contributions as Prime Ministers, as well about the institution of the Prime Minister
Approach
The museum is a place where people, Prime Ministers and modern technology meet. A place where India’s post-Independence history is explored through the eyes of its Prime Ministers and their stories, decisions, and contributions.
This past is tied to the future through the use of modern media (the likes of AR, VR, Hologram technology), which everyone gets to experience in the present.
Through this amalgamation, India’s past, present and future are put on display for visitors
from all over the country and the world to witness, understand and indirectly participate in. The museum thus works as a time-space connector, a bridge, and a catalyst for people to project themselves.
We have built our branding around four pillars: Experiential, Educational, Accessible & Inspirational

Branding



Communication





Website & App



Applications


Mo’s Bakery
Scope of Work
Branding
Packaging
Background
Mo’s Bakery is a Delhi based producer of healthy treats, known for their signature mini cookies. Over the years, Mo’s has evolved themselves to serve nutritious foods made from 100% natural, plant based ingredients. Their products are prepared in small batches to ensure that time, attention and proper care is dedicated to each, which captures the true essence of homemade wholesomeness.
Approach
Mo’s as a brand always aims to deliver transparency to their buyers so that they can be assured about what they are consuming. Ethical local sourcing of ingredients and use of natural components is at the core of their production process. The illustrations for each flavour tell the story of how the main ingredients are processed by hand. The colors for each flavour are derived from earthy tones and the messaging upholds their values of sincerity and light-heartedness.







Revolution Gelato
Scope of work
- Brand Visual Language
- Website Design
Background
Revolution Gelato is an US award-winning plant-based line of gelato pints & mini gelato pies. Through the use of clean and simple organic ingredients, Revolution Gelato is revolutionizing the frozen desserts category.
Approach
Taking inspiration from the packaging, we designed a fun edgy Shopify ecommerce site using street art elements, while upholding the brand’s core values of being healthy and sustainable through the messaging and illustrations.
Flavour focused colours with ethical story-telling captures the energy of this brand behind the plant-based movement.
Check Revolution Gelato website and get the goods !







Confetti Snacks
Scope of work
- Brand Visual Language
- Website Design
Background
Confetti Snacks is a mission-led food startup company based in Singapore. They craft award-winning snacks by upcycling “ugly” vegetables into delicious chips.
Approach







Visit Confetti Snack website
Tata CLiQ Luxury
Scope of work
- Brand Strategy
- Communication Campaign
- TV Commercial
Background
After successfully serving the consumers with a wide range of brands from fashion, lifestyle and electronic categories through tatacliq.com, Tata group’s unique multi-brand phygital e-commerce platform that combines online commerce with offline shopping experience unveiling the premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury in 2017.
For their first brand campaign 3 years later, in order to take the rightful ownership of online luxury in India, Tata CliQ Luxury wanted to establish itself as the pioneer and leader of luxury e-commerce space in India.
Approach
We have collaborated with Tata CLiQ Luxury to introduce an innovative new concept to India – slow commerce.
Founded on the principle of the slow web movement, this philosophy asks us to disengage from the super-sized information load that we are constantly inundated under. Pop-ups, notifications, stories, live features, all of it.
Slow commerce enables us to focus on what truly matters – the moments that make life memorable. Building on those principles, we set the mood on two key pillars – Time and Quality. “Where Quality Is Nurtured” became the cornerstone and guiding belief.
The mood became a reality through the work of Prasad Naik capturing Sobhita Dhulipala and Arjun Rampal in their element. We see them unwind, be the masters of their own moment, in a space where the simplest joys of life are the only things that matter.








Planet First Partners
Scope of work
- Digital Communication
- Website Design
Background
Planet First Partners is an Europe based venture capital firm creating a real impact for long-term investors and operational advisors. Their purpose-led value creation approach means that they work as “hands-with” active partners with like-minded entrepreneurs and investors to scale ventures that deliver positive impact outcomes.
They are passionate about empowering visionary entrepreneurs who build on disruptive market insights, science and technology, and collective intelligence to develop sizeable and meaningful businesses.
Approach
Digital Branding


UX / UI Design


Satryna Tequila
Scope of work
- Branding
- Packaging
Background
Approach
Packaging




Awards

