Amazon IFW wanted us to do something special for their silver season. But why look at the past when you know that the future’s going to be even more rocking? So our idea was to celebrate not the last 25 years of Fashion Week but the next 25.
Fashions and styles come and go, but what remains constant? Fabric, of course. And fabric became the perfect thematic platform to reflect the joy and excitement of the future. We designed a series of customer touch points around this powerful theme.explored and experimented with stripes, textures, colour and styling. Even the pavilion design reflected this, in lights and shadows, sunlight and steel