WE DON'T BUILD SPACESHIPS. WE ARE SPACESHIPS.

2018

Design solution for the personalized and gamified singing training APP from True School of Music

Background

The True School of Music aims to train the next generation of musicians, artists, producers, sound engineers, composers and DJs to feed the increasing demand for music within India’s burgeoning music scene. With Learn to Sing App they want to democratize access to music education (Curriculum and Practice) across India for Western, Hindustani and Carnatic music.

Objectives

The objectives were to increase student retention, reach a large diversified audience, engage with the student on day-to-day basis and convert a significant number of students as paid user.

Approach

We created an intuitive gamified learning eco-system. We want the student to have the feeling of being guided by a personal singing teacher and of improving their singing skill little bit everyday .

Role

Using the Design thinking methodology, we conceptualized and implemented a fluid experience from user on-boarding, to day-to-day engagement and conversion touchpoints when it is necessary. It has been translated in UX & UI, custom design system / visual language and communication design for inAPP and external channels activities. It has been a successful project thanks to the deep collaboration between TSM Teachers, audio technology partner Sensibol and BHA Future Co.

Learn to Sing - Eco System

Multiple Schools

Choose from Indian and Western music school curriculum.

Exercises & Songs

Each level has songs and music exercises handpicked by TSM’s vocal faculty. Students are guided and learn in their own pace.

Song Practice

Get real time feedback as you sing. Sing along with guide vocal which helps train your ear and know when you’re off pitch. And get the score of your performance.

Ear Training

Train your ear and learn various notes, intervals and notations from the way it sounds using the dedicated ear training session.

Sight Reading: Hindusthani

We have designed world’s first mobile friendly Hindustani sheet music system by using the font Ek-Mukta and custom glyphs.

Sight Reading: Western

Learn to read the western music notation and sing at sight

Teacher Feedback

Dedicated teacher space which helps the user navigate throughout the curriculum, Video tutorials for exercises. On-Demand personalized review by TSM teacher panel.

Certificates and Diploma

Receive certificates for each level, grade and diploma on the completion of a stage.

Gamified Learning

Earn points and awards while learning and spend it with our music partners

Curriculum Credits

Earn credits for completing tasks, meeting preset practice times, earning high scores, etc. which you can redeem to get additional features like teacher feedback and reviews. You can also buy the credits using in-App purchase.

Personalized
Student Profile

Track the progress of your daily practice,
teacher feedbacks, and reviews all
in one place

Teacher Feedback

Dedicated teacher space which helps the user navigate throughout the curriculum, Video tutorials for exercises. On-Demand personalized review by TSM teacher panel.

Coming soon: Learn to...Play

Guitar, Drums, Tabla and Keyboard discovery and practice sessions