WE DON'T BUILD SPACESHIPS. WE ARE SPACESHIPS.

2019

Brand Refresh & Website Design for Fusion Access – Bespoke furniture design company.

Background

Fusion Access is a bespoke furniture design company based in mumbai. Constantly experimenting with styles and techniques, Fusion Access has total control over quality, finish and timely completion of projects due to in house production facilities and expertise.

After being more than 20 years in the furniture design space, Fusion Access was looking to digitalize its business processes and its service offerings. 

Objective

Our objective was to design a new branding system and build a web based platform for Fusion Access to provide digital tool to their professional (Interior designers, Architects etc) and private customer audience with the same level of project management and product customization they have been known for.

Approach

After refreshing the brand identity and language to fit this digital shift, we conceived this platform as a digital catalog and project management app for B2B user as well as a simplified e-commerce site for B2C user. The platform allows in-depth customization of product with a user friendly experience and interface

Role

We conceptualized and implemented a fluid experience from browsing catalog, customising the product, managing the projects and all the micro interactions in between to make it more of a companion tool for Interior designer to use effortlessly on each step of their workflow.

Brand Identity

Fusion Access is a pairing of two different entities in perfect harmony. We wanted to build a visual identity that translates this aspect of the brand more than anything.

Fusion of two fonts, where one font depicts luxury and another font depicts reliability due to its geometric, strong character. 

The visual idea is all about the process from raw material till the finish product. The same concept of half and half is extended using flat colours, photograph, textures.

 

Web App Solution

Our goal was to create an experience where the user has the full creative freedom to work on their project using this tool, taking away all the hassle of project management.

Navigation

We used the 3-column components approach to ease the navigation throughout the website to give it more of a web app look and feel. 

This gives the user to have complete freedom of accessing every aspects of the site and start working on the project from day one.

Catalog and Customization

Furniture and Customisation, thats what Fusion Access is all about. We build a micro-level customisation system which can be applied for all categories of products and intuitive to use at the same time.

Complete Project Management Tool

Manage projects through its entire lifecycle. Shortlist, Customize product, Manage estimates and orders, save plans and swatches for the project etc. 

Fusion Access Mobile

From the small screen to big; Fusion Access is designed to work for everyone, everywhere.

Web App Solution

Our goal was to create an experience where the user has the full creative freedom to work on their project using this tool, taking away all the hassle of project management.

Navigation

We used the 3-column components approach to ease the navigation throughout the website to give it more of a web app look and feel. This gives the user to have complete freedom of accessing every aspect of the site and start working on the project from day one.

Catalog and Customization

Furniture and Customisation, that’s what Fusion Access is all about. We build a micro-level customisation system which can be applied for all categories of products and intuitive to use at the same time.

Complete Project Management Tool

Manage projects through its entire lifecycle. Shortlist, Customize product, Manage estimates and orders, save plans and swatches for the project etc.

Fusion Access Mobile

From the small screen to big; Fusion Access is designed to work for everyone, everywhere.