WE DON'T BUILD SPACESHIPS. WE ARE SPACESHIPS.

2017

Poster-Communication design for acclaimed Art House Director, Ashim Ahluwalia’s new movie ‘Daddy’, co-produced by Arjun Rampal – based on the story of former don-turned-politician Arun Gawli.

Scope of Work:

Publicity Design

Title Sequence

 

Background
An upcoming Indian political crime drama film that stars Arjun Rampal, who also co-wrote the film, portraying gangster-turned-politician Arun Gawli. Our Approach for the Daddy’s visual communications was inspired by original existing mugshots/images that portrayed the rawness and unfiltered lifestyle that was a huge part of the original protagonist’s life. A lot of the images provided gave us hints and ideas of the man behind the inspiration of this movie. Taking the lead role as Arun Gawli, Arjun Rampal makes up for a stellar performance.

 

Design System

We wanted to build a visual language that maintained a sense of straightforwardness that portrayed the lifestyle of the former don in a way that the visual elements does not overpower the weight of the Character but rather lets it plainly speak for itself. Our design team came up with a visual identity that looks simple yet edgy by partly blending elements of original found documents/images of the running Gawli Case.

All images were treated to give a certain grittiness that compliment the times and situations that the movie is based around.

 

Additional Various types of creatives submitted:
Pre-Release Promotional Video

 

Opening Title Sequence

 

End Credit Slates
Our core design team formulated the visual aesthetics of the movie’s end credit slates by juxtaposing original found pictures from the ongoing case, with still images from the movie, blurring the lines between reality and fiction and yet portraying a sense of similarity between the acting cast and real life personas of the story.

 

Merchandise:
T-Shirt Designs